2 Great Locations!
Ortley: (732) 830-3333
Seaside Park: (732) 793-6074

Archive for the ‘ Vacation Rentals ’ Category



Lavallette Real Estate Rentals Amenities that are Worth the Expense

Posted on: February 28th, 2021 by admin

Lavallette Real Estate Rentals in white text on shaded black rectangle over a picture of a two-story white home with a pool

A majority of the owners of rental properties decided to purchase the home as an investment opportunity. A much smaller portion bought the house for their own use and rent it out to assist with the cost. No matter which position you are in, the issue of competition is a looming shadow over all owners’ heads. In a saturated market like the Lavallette real estate market, the homes with the best value are rented the most often and most reliably. Meaning, if your home does not have the conveniences renters are looking for, your home will be passed over again and again. Low rental numbers are the enemy of every rental property owner. Thankfully, there are many steps you can take to attract as many renters as possible. As always, Birchler Realtors is here for all your Lavallette real estate rental needs.

Acknowledge Why People go on Vacation

One of the most important pieces of information for a rental property owner to keep in mind is why people go on vacation. The answer is to rest and take a break from day-to-day chores. The best way to allow renters to unwind is to provide as many conveniences as possible. Rental property owners can increase their rental cost with each amenity they add. The better quality the amenity, the more the rent can be raised. To a degree of course. It is also possible to price your home out of the market by overdoing upgrades and needing to charge more for rent than the average vacationer can pay. One way for you, as an owner, to decide on which additions or upgrades to add is to think about what you enjoy on vacation yourself. If you enjoy it, it is likely a renter will enjoy it as well.

Lavallette Real Estate Rentals Need Conveniences

One way to maximize a vacationer’s relaxation level is to provide many, appropriate conveniences. By appropriate, we mean conveniences that are fitting for a beach house. Items as small as beach badges to something as large as an outdoor shower are all relevant to making a vacation more enjoyable. More convenient often means easier which means, on vacation at least, more enjoyable. Obvious conveniences like common household appliances are a must. Neglecting to upgrade the washer and dryer to larger machines or machines of higher quality that can withstand greater than average use, can end up costing an owner much more money in the long run. Some ideas of other amenities that are suitable for a beach house are providing beach chairs, bicycles, air conditioning, and ceiling fans. Large ticket items that can be extremely attractive to renters are things like a pool, hot tub, or spa.

Alternate Upgrades to Consider

Depending on the location of the rental property, certain other upgrades may be worth a consideration. Providing renters with top-quality linens and comfortable furniture can be well worth their purchase cost. Along with items like these come adjectives like luxurious, deluxe, and plush. Other amenities that are eye-catching to vacationers fall in the technology category. Providing wi-fi, setting the house up with as many smart items as is appropriate, and selecting high quality electronics like TVs and sound systems. People want to feel spoiled and well taken care of while on vacation. Giving them things that are on another level than the things they have in their own homes is what people are looking for. Renters don’t want to watch TV on one that is smaller and a lower visual quality than what they watch every day. Investing in exceptional electronics will prove worth the expense.

Lavallette Real Estate Renters are Looking for Value

Value means relative worth. Working with our realtors, the right amount to charge for rent can be determined by a number of factors. The top two are location and amenities. For owners who already own a home, there isn’t anything you can do about the location now. However, there is always an opportunity to make upgrades to the rental property to improve the value. While many big-ticket items can scare away some property owners, others understand where to invest their money to obtain the highest pay-back.  Some upgrades are costly, but don’t attract more renters and are therefore, not valuable. Other beach-friendly, high-quality items will be a source or revenue for years.

How to Market Your Rental in the Off-Season

Posted on: November 1st, 2020 by admin

Seaside Park rental white door with bottom of winter wreath showing and wooden circular tag hanging with word "welcome" written on it Owning a rental property can be a lot of work.  However, the gain can be worth it if you put the work in.  One of the most important steps in owning a rental property in a busy vacation market like the Seaside Heights real estate market is knowing what to do in the off-season.  Even if you are not actively renting your property in the slower months, there is still a lot that can be done in preparation for the next busy season. However, if done correctly and at the right times, you can have your property booked all winter long.

Be Knowledgeable

The most important thing about managing a rental property is knowing when peak season starts and ends.  If you are new to owning a rental property in a busy beach market like the Ortley Beach real estate market, check with one of our realtors about the on and off-season times.  Being aware of this is important so you can price, market, and rent your property appropriately.  Being unaware of when to change your prices and requirements makes it more likely that people are going to pass right by your rental property. If you do not adjust your rental appropriately at the right time, reservations will be scarce.

Secondly, it is more important during the off-season to give people reasons why they should rent your home. Research local events and activities and make sure you highlight them on your rental listing. Point out all the great restaurants and all the fun things there still are to do in the area. Marketing your rental in the off-season is sometimes more about selling the location than the home itself.

Be Flexible

When the desire to rent a beach house wanes, property owners need to become a bit more flexible with their rental requirements.  For example, rental property owners in the Lavallette real estate market should consider lowering the minimum number of nights required to rent in the off-season.  Most reservations for the summer season will require at least a 5-night stay.  During the colder months however, in order to maintain an income flow, reservations are more likely to be made for shorter amounts of time.

It is also helpful to recognize that your demographic of renters may be different in the slower months so you may need to update your marketing to reach those more likely to book a reservation. Where in the busy months your home may be best suited for families, in the colder months you may want to shut down a few rooms and rent out to smaller groups or couples.

Lastly, you may need to be a bit more flexible on your pricing.  Consider that it may be better to offer a booking to someone who is only able to pay a certain amount than have no reservation at all.  When you accommodate people the best you can, they will let their friends and families know how wonderful it was to deal with you.  Free marketing by word of mouth is priceless.  These renters are more likely to recommend your home to others when they have a good experience.

Be Competitive

Ortely Beach real estate image of evergreen wreath on wall behind table with gold chapagne bucket, 4-candle holder, and pink vase.Competitive pricing and accommodations are key to locking in reservations during the slower rental months.  If you are unsure of how to price your Seaside Park rental during fall and winter, give one of our experienced realtors a call. There is a fine line between pricing it too high and not charging enough.  If you are seeking to keep your rentals up over the off-season, you need to ask for enough per rental to still cover your costs. Not pricing your property appropriately could result in losses over the colder months when you could still be making a profit. Think about offering promotions during the slowest weeks of the year.  Everyone loves a sale and this will attract renters to your property. Another step you may want to take is removing the request reservation button on your listing and allow people to book immediately.  The easier you make it for people to schedule the vacations the better.

Be Prepared

Whether you choose to continue to offer reservations during your off-season, the slower months are a great time to take stock of your property and get ready for next season.  Check all your linens and replace them as needed.  Hire a cleaning company to do a deep clean of the entire property.  Inspect all your appliances for wear and tear. Look over all your reviews and ratings from last season to identify areas that could be improved.  Also, many people plan their summer vacations during the winter so while it is important to secure rentals now, the real money comes in the summer.  Start boosting your listing now for next season.  Highlight any imporvements your are making and make sure people know why they should rent your home over all others.

If you are interested in purchasing a Lavallette rental property, a Seaside Park vacation rental, or an Ortley Beach house, give one of our experienced realtors a call!

Best Option for Locks for Jersey Shore Rental Properties

Posted on: June 1st, 2020 by admin

Jersey Shore rental security, Medieval wooden door with padlockOne of the most important part of owning a rental property is safety.  This includes the safety of your renters as well as the security of your property and everything inside it.  There are many things you can do to keep your property safe including changing the type of lock you use on the doors.  If you are tired of having to change the locks constantly, consider one of these types of locks.  They can help keep your property secure from renter to renter and are much easier to deal with.

We’ll cover a few types of locks, but certainly do your research on each type before selecting it for your home or property.  This is only a small amount of information on each type of lock.  You should fully understand all the pros and cons of each lock before you make a decision for your rental property.

Keyless Entry

Keyless entry locks are typically a keypad where you can select a series of numbers to use as the pass code. These locks are increasingly popular for all residences. They can be changed as many times as possible and some allow the use of dozens of codes.  So, you can keep one code for you and change the alternative codes as renters come and go.  Most run on a battery so as long as you regularly change the batteries, there is typically not many issues with this type of lock. Depending on the model, some support the use of a key and some are truly keyless. For the times when the battery does die, you’ll still have access to your home if you use a model that also allows the use of a key.  For the versions that are completely keyless, the lock is inoperable if the battery dies.  Some true keyless entry models solve that by installing battery contacts on the outside of the lock.

Newer models of keyless entry locks offer an auto-lock option.  This engages the lock automatically after a certain amount of time after being unlocked. The amount of time is typically determined by you.  This helps to give you peace of mind that your home is always secure, even if you are not residing in it.  You’ll feel safer knowing your home is always locked even if someone forgets to lock it.

Smart Locks

Smart locks are keyless entry locks boosted up a bit.  Take all the benefits of keyless entry locks and push them up to the next level. Smart locks can be operated through an app on your phone and sometimes coordinate with smart home technology. So, with these locks, there are typically multiple ways to unlock them. One is the keypad code like in the keyless entry locks.  Next, some smart locks employ the use of voice commands or fingerprints. Lastly, the option to open it via the web or from an app.  These locks can then be unlocked remotely.  Now you do not need to be present to exchange keys or let renters into the home.

A smart lock that operates with fingerprints is a relatively new technology.  Some users report that the reader had trouble consistently reading their fingerprint.  Many users solve that issue by programming their print multiple times at different angles. Even with some minor glitches, there are many positives.  Some of these locks can be programmed with up to 99 fingerprints and are widely appreciated for their long battery life. This easily allows for either a wide range of people or just a select few to be approved depending on your situation.

Rekeying Locks

At the bottom level on the technology scale is a lock which you can rekey.  You do still need to purchase new keys often, but these locks do save you the hassle of changing out the entire lock.  Most of these types of locks are relatively easy to use and take only a couple minutes to rekey.  Being on the bottom of the technology scale isn’t the only place these locks come in last.  They do not offer the same level of security as a keyless lock.  Locks that require keys are easily breached by thieves. However, they do offer the security that even if a copy of your key was made, it will not work in the lock any longer.

Jersey Shore Rental Property Security is Important

Not only do you need to think about the security of your property and belongings, but you also need to consider the safety of your renters and tenants.  You want anyone that is staying in your rental to feel safe and secure.  By providing higher-level security features, you are letting renters know that their security is important to you.

No matter which type of lock you decide on for your property, there are a few things you should make sure your lock does have.  Ensure that it has some level of anti-drill protection.  Drilling is a destructive, but quick and effective way to get past a dead bolt. Any lock worth its price needs to have anti-drilling properties.  Next, check for anti-bumping qualities if you are going with a lock that uses a key.  Bumping works by using a special key that helps to jump the pins inside the lock up.  By doing this and turning the special key at the same time, this is a quick and non-destructive way for people to get around a keyed lock. This breach tactic reveals no signs of a break-in.  As for smart locks, anything that relies on technology fails when there is an issue with that technology.  Biometric readers can fail, smartphone batteries can die, and databases can be hacked. That being said, smart locks are a lot harder to breach and are much better at securing the safety of your home.

There is so much to consider when it comes to rental property security.  Type of locks is just one part.  When you invest in a property, whether rental or primary residence, you need it to remain secure.  If you ever have any questions about recommendations when it comes to security options for your Jersey Shore rental property, contact an agent anytime.

How to Ensure Your Summer Rental Property is Profitable and Successful

Posted on: November 6th, 2018 by admin

The summer season can be a stressful time for owners of rental properties at the shore, a time when the added income of summer rentals is matched by the stress of maintenance, problems at the property, and generally keeping what amounts to a side business up and running.

Once the summer is behind you, it becomes time to take stock and consider what changes you can make to ensure next season is better than the last.

Presumably you are working with a professional to help manage your listings – it goes without saying that we recommend this approach – but even if you’re handling matters on your own, the following advice will be helpful.

First, you want to treat your summer rentals like a business. Whether you want to go as far as forming an LLC and handling rental business through that is a personal choice, but at the very least opening a separate checking account strictly for your rental is a good idea.

Medium reports, “Separating your business into its own checking account helps you to properly record and report your income and expenses. It can also help you to maximize your tax advantages. You may also want to use a different bank or credit union than you use for your personal purchases.”

Further, doing this can help you avoid comingling funds, giving you a better idea of what kind of money you have on hand for maintenance, repairs, and other expenses related to your rental.

Secondly, having a formal rental agreement is essential for both your peace of mind and your renters’. This agreement should outline what you provide and what comes with the rental, as well as your expectations of your guests: rules, behavior, things they are and are not allowed to do, and so on. Also include specific details about financial responsibility for damage, fees for rule-breaking, and so on.

This is an area where trying to be nice can backfire on you. Be thorough, be detailed, and most of all, ensure you are protecting yourself and your property.

Of course, you won’t have any renters at all if you don’t have a good listing. Most listing advice we can offer is common sense, frankly – have accurate and up to date listings, provide all the necessary details, etc. – but there are a few areas where most people can do better.

One area is in selling the neighborhood. Remember that people aren’t just renting your house, they are renting easy access to the sights, sounds and activities of the Jersey Shore.

Consider these questions Sally Walker at Styleblueprint suggests potential renters ask themselves, and understand that people want to know this information: “What’s your travel style? Taxi or public transportation? Quiet neighborhood or entertainment district? Make sure the neighborhood you’re considering has what’s important to you, whether it’s proximity to nightlife, a grocery store or boutique shopping.”

Another big item to get the most from your listings – and this is where it helps to work with a professional – is to have professional photos taken. Even if you’re handling everything yourself, go ahead and spend the money to have professional photos taken. It can make a world of difference both in the response you get and in the rental fees you can command.

Finally, communicate, communicate, communicate. Good communication before, during and after the rental not only ensures you are on top of things and can stop problems before they materialize, you can also ensure people have a good experience so they return next season.

If you have questions about how to be successful with your summer rental, call us at (732) 793-3333. We’ll be happy to help.